Tuesday, June 14, 2011
SEO Services and Website Marketing what does it mean for your business?
The SMART informational retrieval system was created back in the 1960’s by Gerald Salton’s team at Harvard and a team at Cornell University and was believed to be at the root of SEO services . ‘ARCHIE’ (shortened from ‘Archive’) followed this in the 1990’s with a much more tailored approach to search. Archie used a query method that combined a script data gatherer with a regular expression matcher for retrieving file names, which enabled it to build up a database of web filenames that it could then match to a subsequent user query.
Since that time many search engine companies (Aliweb, Looksmart, Lycos, Inktomi, Infoseek etc…) have tried to create a profitable, successful and sustainable business model and failed. Google however has become the de facto standard and is still the primary search engine of choice for 80% of the searches made on the Internet – however it is fair to say that Bing from Microsoft is catching up and making inroads into this dominance.
Big G continues to refine its algorithm, which it uses to determine a websites relevance to the user search, so that it can follow its message of making a rapid search as relevant as possible for the user . Companies soon realised that it made good business sense to be on the first page of Google as it is key to promoting or selling their services or products.
Good SEO = website awareness and good Website Marketing = conversion into sales.
The Internet marketplace is the place to be - no doubt Yellow Pages would testify to this. Today’s searcher is more fickle with time and search relevance being key factors for both the user and the search engine alike. The search engines are now guiding users through the decision process, which make website attraction important but ease of use,ease of communication,how easy it is to purchase services and products, are key factors in the sales process.
So what do you do when a user gets to your website?
The main purpose in retail for example is to sell the user a service or product , what rules do you generally follow when you are out and about and are going to purchase something.
The Retail owner generally:
a) Display their purchasable items
b) Make it simple for you to get information on products or services
c) Most important of all, they make it easy for you to buy them.
Similarly these same rules apply with a website. Make special deals on your products for limited periods only.
The key is to make it easy and simple for the user, without bells and whistles (unless you are in this trade!) – KISS works!.
SEO services is the key to it, without SEO and page one of Google, you simply don’t exist.
Make the most important decision you will ever make and get in touch with SEO services Now to provide you with you page one Google listing